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5 Reasons To Invest In Inbound Marketing Over Outbound Advertising

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Want to know a not-so-surprising truth?

The majority of consumers have a negative perception of traditional marketing. Marketers are known for making promises they can’t keep. Consumers, on the other hand, are only interested in interacting with mediums that provide them with information for better decision making. Consumers don’t want to be interrupted during their favorite TV show or receive unwanted emails in their inbox. They want valuable content through the one channel that is most widely used, the internet. As consumers change their habits, so must we as Businesses.

5 Reasons To Invest In Inbound Marketing Over Outbound Advertising

Inbound marketing means that you are generating, sharing and spreading delightful content in exchange for a prospective customer’s information. Doesn’t that sound a whole lot more attractive than paying to get in front of people's faces?

Let’s take a closer look as to why you should consider using inbound marketing:

1. It’s more cost effective.


Inbound marketing costs 62% less per lead than traditional outbound marketing. The most effective inbound marketing tactics would include content creation and social media participation. Think about it, Social Media is virtually free at the basic level and even FaceBook’s ad boost costs are significantly lower than ad spots on television. Lets’ think about an example, you’re an online retailer who could create and share content on the latest fashion trends through things like blog posts and style e-books. You would then share this content on the world’s largest sites, like Facebook, and generate engagement by answering your customer’s questions and providing invaluable information. Your customers will not only be happy but they would be delighted, which brings me to my second point…

2. Inbound marketing increases customer loyalty (astronomically).


41% of B2B companies have acquired a customer through Facebook while 57% of them have acquired one through their company blog. These stats are a direct reflection of the level of connection consumers have to their favorite brands and companies as related to their social media sites. Back to the online clothing retailer example, if a customer enjoys your weekly outfit recommendations and can enjoy your content through a variety of social media sites, they are more likely to become a loyal customer and recommend your business via word of mouth or social media.

3. It’s measurable.


Outbound advertising efforts like billboards, TV ads, and mailers cannot be quantified. You can only estimate how many people saw your ads but when people come to your site or store, you don't know where they came from. You cannot know what campaign has been the most effective because there is no way to track conversions. With inbound marketing, you know which channels are converting and which channels you should stop wasting your time with.5 Reasons To Invest In Inbound Marketing Over Outbound Advertising

For more information on tracking your leads, converting traffic, and measuring results, download this ebook  on Inbound Marketing tips and strategies. 

4. It increases SEO.


As content is spread through networks, and blog post pages become indexed individually, the reach of your content can grow substantially and greatly improve your visibility within search engines. The easier you are found, the easier it is for leads to become customers.

5. It’s non-interruptive.


Simply put, outbound marketing pushes the sale of products and services while acting as a one way communication route. Customers are sought for their attention through print, TV ads and cold calls, just to name a few. With inbound marketing, you are never buying people’s interest, you’re earning it.

So there you have it folks! The 5 most important reasons inbound trumps outbound. As the internet continues to change consumer’s buying behaviors, it is of the utmost importance that agencies adapt to provide value and convenience. The days of annoying marketing tactics are over! As they should be.

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