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The 5 Most Important Inbound Marketing Tools

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The 5 Most Important Inbound Marketing ToolsInbound marketing tools are your weapons of mass attraction. Now there's an opening for the bad pun lovers and good inbound practitioners to enjoy in equal measure (here's hoping those two are not mutually exclusive categories).

Seriously though, when it comes to inbound marketing every day dawns with the rules of website attraction. Without drawing people to your website anything else you have to offer is a moot point.

So you have the best product OF ALL TIME. So you invented A REAL HOT TUB TIME MACHINE. So you found a way to LIVE FOREVER. Nobody will ever know unless you get the website fundamentals right and adopt some inbound marketing tools.

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With that paragraph burned in your minds, here are the five most important inbound marketing tools and a brief hint at how you might use them.

1. Website Optimization

Everybody wants a beautiful website. You should want that too, but if you're in the business of trying to attract new sales leads to your website the best thing to do first is optimize it.

Make sure links are working. Make sure the navigation makes sense. Make sure your pages are named appropriately and tagged correctly. Get the simple things right first, then lay on the website beauty afterwards.

2. Blogging

Blogs are a great way to connect to potential customers by answering their questions. Research your buyer personas and you'll find out what they want to know and the type of things they're searching for online.

The 5 Most Important Inbound Marketing ToolsFrom there it's about keeping your blog human, posting regularly and sharing everything you post via social media channels and email lists. The better your content, the more it will be shared.

"A good headline and captivating image is the most important part about making an article sharable," says Hüify's Josh Harcus, head of inbound marketing strategy.

3. Call-to-Actions

In the same way a great site not optimized is a great site wasted, every piece of remarkable content you post needs to have a call-to-action button.

Free Ebook: Introduction to Closed Loop Marketing We'd go further than that. Pretty much every page you have on your website, except a landing page (which has a form on it instead), should have a CTA on it. Otherwise you're leaving potential sales leads on the table.

If you're looking for a great way to convert stunning CTAs, Canva.com could be your solution.

4. Great offers

You've created a nice blog post and you're ready to insert a CTA button or two. None of this matters, of course, unless you have an enticing offer to draw the visitor to click through and fill out a form.

Free eBooks, infographics and checklists are among the options here. All should be honed to appeal to your buyer personas, and also to fit with where they are on their buyer's journey.

5. Emails

The 5 Most Important Inbound Marketing ToolsFor all the advances in digital marketing there is still no tool with a better ROI than a simple email.

Inbound relies on emails to guide a lead through their buyer's journey. With the ability to segment your lists, you can tailor email content to play to your buyer peronas and ultimately deliver sales-qualified leads (SQLs).

Talk soon!  

Hüify is a dynamic inbound marketing agency based in Wilmington NC. To book a free consultation simply click the "schedule" button above. Or if you'd rather, you can email josh@huify.com

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