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How A Tweet Turned A Stranger Into A Promoting Customer

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It was 10:35pm and I was just setting my alarms for the next morning on my phone, when I recieved this notification from Twitter: 

I noticed that she posted another post while waiting for my reply, desperately in search for a cure for her craving, so I figured I would send out another tweet to help.

Then someone from Tidal Creek's team noticed the twitter chatter and jumped in...


Which led to this...


Moral of the story:

Taking time to educate your buyers and provide them with true value will lead them to become promoting customers. These customers will be your best sales people, your best brand advocates. I have been going to Tidal Creek Co-op for almost 4 years now and every time I have had a great experience. Since they provide a good service and great product, it is easy for me to refer others to them. As a result of Tidal Creek being present and joining in the conversation, reinforcing what I said in on twitter, they now have a new, loyal, smoothie buying customer: @JayeEllis.

How Tidal Creek gained a customer with a Tweet!

Do you have any similar experiences, either as a customer or a promoter? Please let me know in the comments below. I am very curious to see how many of the readers have been influenced or influenced others through Twitter.

Bonus: This interaction happens to be a perfect example of closed-loop marketing. If you would like to learn more about how to effectively drive and close customers on your website or in your store, store check out our "Introduction to Closed-Loop Marketing (Ebook)."

 Access My Closed-Loop  Marketing Ebook Now!

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